Alltel Wireless and Digby Offer Mobile Shopping via BlackBerry smartphones

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Press Release Source: Digby


Alltel Wireless and Digby Offer Mobile Shopping via BlackBerry smartphones
Tuesday December 11, 8:00 am ET
Books, Music, Electronics, Gifts, and More Available to Alltel Customers in Time for Holiday Season


LITTLE ROCK, Ark. & AUSTIN, Texas--(BUSINESS WIRE)--Whether waiting in line at the movies, riding in a taxicab, or on the go, Alltel customers can now shop from their BlackBerry smartphones.
Alltel Wireless (NYSE:AT - News), America’s largest network, providing coverage across the nation, today introduced Digby Powered by Alltel, a free mobile shopping service for new Research In Motion (RIM) (NASDAQ:RIMM - News) (TSX:RIM - News) BlackBerry® smartphone users. As a result, Alltel customers will have easy access to products from an expanding list of retailers that includes Barnes & Noble, Best Buy, Godiva Chocolatier, and FTD.com. Customers can easily access Digby by going to alltel.com/smartphone from their wireless device and selecting Digby.


“Mobile shopping is an excellent complement to Alltel's portfolio of Wireless Internet solutions that provides our customers more flexibility while on the go,” said David Maddox, director of advanced data solutions for Alltel Wireless. “We believe Digby’s high quality and easy-to-use solution offers Alltel customers the best mobile shopping experience available today.”

“Our new relationship with Alltel Wireless to bring Digby Powered by Alltel to market is a key milestone in our company’s development,” said David Sikora, CEO of Digby. “We’re looking forward to working closely with Alltel as they provide the most powerful mobile shopping experience to their customers.”

About Digby Powered by Alltel

Digby Powered by Alltel provides Alltel’s BlackBerry customers access to a full catalog of products in the books, music, electronics, gifts, and other categories. The service also provides customers a friendly interface where they can browse thousands of products that can be found through an innovative product search feature. The Digby Powered by Alltel catalog is updated daily to keep content fresh and features bestsellers, the hottest music, and special promotions for Alltel Wireless customers. Featured retailers include Barnes & Noble, Best Buy, ____store.com, Godiva Chocolatier, FTD.com, Fossil, Quickgifts.com, Red Envelope, Vermont Teddy Bears, and wine.com. New retailers and products will be added weekly.

“As the first carrier to launch this service, we are excited to see Alltel Wireless teaming with Digby to bring this cutting-edge mobile shopping service to its customers,” said Kim Land, Vice President of Godiva Direct at Godiva Chocolatier. “With the holiday season upon us, this partnership means that many more people will be able to utilize the Godiva storefront within Digby Powered by Alltel to easily complete their holiday shopping.”

Other features users will find in Digby Powered by Alltel:


The ability to complete a shopping transaction quickly from their wireless phone
Rich content that is optimized for BlackBerry devices, including full product descriptions and images
Universal mobile shopping cart with support for multiple products and retailers in a single order
Calendar and address book integration on BlackBerry smartphones including reminders for special events
Secure transactions and password-protected buying.
About Alltel

Alltel is the owner and operator of the nation's largest wireless network and has more than 12 million wireless customers. For more information, please visit Alltel.com - Official site.

About Digby

Digby is a leading mobile commerce service provider. Our goal is to radically improve the mobile purchasing experience for consumers around the world. Our flagship service, Digby, combines rich content from name brand retailers such as Barnes & Noble, Godiva Chocolatier, and FTD.com, with an intuitive shopping process that is optimized for mobile devices such as the BlackBerry. Led by software industry veterans, the privately held company is headquartered in Austin, Texas. For additional information, please visit Digby.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no liability and makes no representation, warranty or guarantee in relation to third-party products or services.





Contact:
Digby, Austin
Media Contacts:
Lisa Peterson, 512-241-2233
lisa.peterson@porternovelli.com
or
Alltel, Little Rock
Dale Ingram, 501-905-6078
dale.ingram@alltel.com

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Source: Digby